You’ve launched your ecommerce store, you’ve shared it with friends and family, and now… you wait.
But what happens when the traffic doesn’t come? If there’s no traffic, there are no conversions. If there are no conversions, there’s no profit.
Worse, what happens if the traffic comes, but it’s all the wrong people? You know, people who aren’t likely to part with their money for your products because they’re the wrong demographic, the wrong segment.