Shopjedi is a Penang-based Shopify design and ecommerce development studio founded by creative husband-and-wife team Geoffrey Leow and Allicia Sim.

We help businesses build, redesign, and grow professional Shopify ecommerce stores through custom design, UX/UI strategy, Shopify development, automation, and brand-focused digital experiences.

Over the years, Shopjedi has worked with brands across Malaysia and international markets, helping merchants simplify ecommerce operations while creating online stores that are visually engaging, easy to manage, and optimized for conversion.

Our approach combines creative storytelling, technical problem-solving, and practical business strategy — allowing brands to create ecommerce experiences that are not only beautiful, but also functional and scalable.

From Shopify setup and migration to advanced customizations, multi-market solutions, B2B features, and AI-powered ecommerce workflows, Shopjedi focuses on helping businesses adapt and grow in the modern digital landscape.

Today, Shopjedi continues to evolve as a creative ecommerce studio that bridges design, technology, branding, and automation into one streamlined solution for modern businesses.

The Team Behind of Shopjedi Project

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Geoffrey Leow

Founder / Shopify Developer / Creative Strategist

Geoffrey Leow is the founder of Shopjedi and the creative mind behind many of the studio’s ecommerce strategies, Shopify customizations, and technical solutions.

With more than 20 years of experience in multimedia, animation, web development, and ecommerce design, Geoffrey combines creativity with technical thinking to help brands create unique online shopping experiences.

His journey originally began in the multimedia and animation industry, where his passion for storytelling, digital art, technology, and visual experiences shaped the way he approaches ecommerce today. Inspired by design, futuristic concepts, anime, robotics, and interactive digital experiences, Geoffrey gradually expanded his expertise into Shopify development and ecommerce strategy.

Over the years, he has worked with businesses ranging from startups to growing brands, helping merchants solve operational challenges through custom Shopify development, UX/UI improvements, automation systems, and scalable ecommerce workflows.

Today, Geoffrey focuses on:

- Shopify store development
- Ecommerce UX/UI strategy
- Custom Shopify features
- Shopify migration projects
- Multi-market ecommerce setup
- AI and automation integration
- Conversion-focused ecommerce experiences

Ecommerce should not only look good — it should also solve problems, improve workflows, and help businesses grow sustainably.

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Allicia Sim

Co-founder / Creative Designer / Visual Storyteller

Allicia Sim is the co-founder of Shopjedi and the creative designer behind the studio’s visual concepts, branding direction, and artistic storytelling approach.

With over 15 years of experience in creative design, illustration, branding, and visual development, Allicia is known for her imaginative thinking, strong conceptual creativity, and ability to transform ideas into emotionally engaging visual experiences.

Her design approach blends creativity, storytelling, and human emotion — allowing brands to communicate in ways that feel memorable, playful, and authentic. From ecommerce visuals and branding concepts to artistic direction and customer experience design, she believes that strong design should not only be visually attractive, but also meaningful and emotionally connected to audiences.

Beyond ecommerce and branding, Allicia is also actively involved in creative education and children’s art development through her art initiative, Dodomons 美育研学, where she encourages imaginative thinking and artistic exploration among children.

Today, Allicia focuses on:

- Creative direction
- Brand identity design
- Ecommerce visual styling
- UI visual concepts
- Illustration and storytelling
- Product presentation
- Marketing visuals and creative campaigns

Good design is not only about aesthetics — it is about creating experiences that people can feel, remember, and connect with.