Project Overview
Chood is a new-generation functional nutrition brand that combines plant-based protein with clinically studied ingredients for skin protection and wellness.
The brand wanted a Shopify store that communicates science, lifestyle, and simplicity — transforming complex supplement benefits into a clear and inspiring shopping experience.
Shopjedi was engaged to design and develop the brand’s first direct-to-consumer Shopify website, focusing on storytelling, conversion, and scalable product presentation.
Our Role
Shopify Design
Shopify Development
UX Structure & Conversion Flow
Landing Page Experience
Product Page Optimization
Key Objectives
The client required a website that could:
• Clearly explain a new product category (functional protein + skin benefits)
• Present scientific ingredients in an easy-to-understand format
• Build brand trust through education and storytelling
• Convert visitors through a strong landing-page style product flow
Key Features Implemented
1. Story-Driven Homepage
The homepage was structured like a guided brand journey rather than a traditional store layout.
Visitors move through sections explaining:
- The problem with traditional supplements
- The concept of functional nutrition
- The science behind Chood
- The benefits of the product
This approach helps first-time visitors understand the brand before seeing the product.
2. Science-Based Ingredient Sections
Because the product contains clinically studied ingredients, the website includes dedicated sections explaining each ingredient clearly.
Examples include:
- Holimel® Melon Extract (SOD antioxidant)
- White Tomato Extract for skin protection
- Wheat Ceramides for skin barrier support
These sections translate scientific studies into simple visual explanations, helping users understand the product benefits quickly.
3. High-Conversion Product Page
The product page was designed to function as a mini landing page, including:
- Benefit-driven feature blocks
- Ingredient breakdown sections
- “Why regular protein isn’t enough” comparisons
- Visual benefit icons
- Step-by-step usage instructions
This allows customers to fully understand the product without leaving the page.
4. Lifestyle-Focused Brand Messaging
The site targets users with active outdoor lifestyles and beauty-focused wellness habits.
Messaging focuses on:
- Strength + Glow positioning
- Skin protection from UV exposure
- Plant-based nutrition for daily energy
This creates a clear identity for the brand beyond typical protein supplements.
5. Launch Campaign Integration
The website also supports launch promotions, including bundled gift incentives such as:
- Shaker bottle
- UV card
- Sticker sets
- Bonus sachets
This helps increase early conversions during the product launch phase.
Result
The final website successfully delivers:
✔ A modern functional nutrition brand identity
✔ A conversion-focused Shopify store
✔ Clear science-backed storytelling
✔ A scalable foundation for future product expansion
