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Case study

Mifood Official Website

Project snapshot

An official Shopify store for Mi Food, bringing the Malaysian food brand's ready-to-cook meals and kitchen pastes online.

Visit official website
mifood.my

Project overview

The context behind the build.

Mi Food was created to help busy customers enjoy convenient food with minimal preparation. Its Shopify store gives the growing product catalogue a dedicated ecommerce home and provides the business with a practical base for introducing future meals and pastes.

Mi Food is under Mi Selection Sdn Bhd. Mi Selection Sdn Bhd was established by Chef Ivan Tan Cheng Su on year 2020. Chef Ivan was the champion winner in the First Hua Hee Star Chef Culinary Competition held by Astro Hua Hee Dai (Hokkien Channel) in year 2015. Chef Ivan is having experience in culinary for more than 16 years. His intention of establishing Mi Selection is to provide selection and opportunity to peoples with busy lifestyle nowadays to enjoy good food with minimal cooking.

Mi Food has targeted online sales for the ready-to-cook meal as well as the instant seasoning paste. Currently, there are 6 types of ready-to-cook meals such as Braised Pork Belly, Spicy Chicken Feet, Braised Ginger Duck, Chinese Herbal Chicken Soup, Hog Maw Chicken Soup and Sweet Yam Paste. For the instant seasoning paste, there are Curry Kitchen Paste, Laksa Kitchen Paste, Magnum Kitchen Paste and Nyonya Kitchen Paste. We will introduce more different ready-to-cook meal in the future.

Mi Food engage Shopjedi team for their Shopify store design and setup.

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