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Case study

Onfleek.co

Project snapshot

A beauty storefront for On Fleek, a vegan and cruelty-free lash brand built around accessible, uncomplicated routines.

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Project overview

The context behind the build.

On Fleek's message is that beauty should feel easy, safe, and affordable. The storefront supports that promise by keeping the products and brand values prominent, helping customers move from discovery to selection without unnecessary friction.

On Fleek was founded with one idea in mind: beauty should be made easy. Our products are safe and easy to use. Because we love our fur babies too much, all of our products are 100% Vegan and Cruelty Free. No mink lashes allowed over here!

We’ve sourced the finest materials to create the very best lashes on the market at affordable prices made exclusively for you. Say goodbye to complicated routines and hello to effortless beauty.

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