Back to work

Case study

Primo Collectibles – Shopify Migration, Custom Development & Store Design

Project snapshot

A Shopify migration and storefront redesign for a collectibles retailer managing a broad catalogue of figures, toys, and pop-culture products.

Visit official website
Primo Collectibles

Project overview

The context behind the build.

Primo Collectibles needed to move platforms without losing the structure required by its specialised catalogue. The new Shopify implementation gives shoppers a clearer way to explore products while providing the merchant with a stronger technical base for future releases and store operations.

This project features our Shopify migration and custom development work for Primo Collectibles (primocollectibles.com).

Primo Collectibles is a Malaysia-based online retailer offering a wide selection of movie figures, anime toys, and designer collectibles for enthusiasts and collectors worldwide.

For this project, our team handled the migration from the previous eCommerce platform to Shopify, ensuring that product data, store structure, and essential functions were smoothly transferred to the new system.

Beyond the migration, we also worked on the store design and custom setup development, creating a cleaner shopping experience that allows collectors to easily browse categories such as new arrivals, exclusives, and premium collectible figures.

A key feature developed for this store was a special pre-order product system, allowing the merchant to manage upcoming collectible releases and accept advance orders — a crucial function for collectible retailers where many items are sold before official release.

The result is a more scalable Shopify store that supports product launches, pre-orders, and a better browsing experience for collectors.

Plan your next step

Need help applying this to your store?

Talk to ShopJedi