A more flexible Shopify storefront for PURAS
PURAS already had an established Shopify store, but its previous layout depended on a separate theme builder. ShopJedi revamped the storefront with a new Shopify theme so the team could manage pages, sections, and future layout changes more directly through Shopify's native theme editor.
Our role
Theme revamp
A new Shopify theme setup with a refreshed visual direction and responsive storefront structure.
Native maintenance
Layouts rebuilt around theme sections so the merchant can update content without relying on the previous page builder.
Template system
Purpose-planned collection and product templates for different catalogue, content, and merchandising requirements.
Moving away from page-builder dependency
The important improvement is behind the presentation. The new implementation removes the extra page-builder layer from key storefront layouts and gives PURAS a cleaner native-theme workflow. The team can rearrange supported sections, refresh campaign content, and maintain pages without rebuilding them through a separate app.
A clearer structure for a varied catalogue
PURAS sells across skincare, essential oils, hair care, hand and body, gifts, and specialist product ranges. ShopJedi organised the theme and its templates so these categories can share a consistent visual language while still presenting the information most relevant to each range.
Collection templates that support discovery
Rather than treating every collection as the same product grid, the template system gives PURAS room for category introductions, subcategory pathways, filtering, supporting content, and related guidance. This creates a more considered journey from broad navigation to the products a customer is trying to find.
Product templates with room for richer information
Selected product-detail templates were prepared for the different information needs across PURAS ranges. The structure supports consistent product presentation while allowing suitable products to include richer descriptions, benefits, ingredients, usage guidance, and complementary content without forcing every item into one rigid layout.
Professional consistency across the storefront
The value of the revamp is not a single decorative section. It is the consistent system behind the store: responsive layouts, clearer content hierarchy, reusable theme sections, and templates that help the PURAS team publish future products and campaigns without losing the brand's visual quality.
A maintainable foundation for future campaigns
The completed revamp gives PURAS a polished responsive storefront and a more practical editing experience. Instead of rebuilding pages through an external page builder, the merchant can continue evolving the store through the theme's reusable sections and prepared templates.